Introducing SORA: OpenAI’s Groundbreaking Text-to-Video AI Model
Posted by admin on 2024-05-04 |
OpenAI has recently been presenting SORA, its
AI video generation model, to media industry executives in order to generate
excitement and address potential concerns about its impact on specific sectors.
SORA has yet to be released to the public, so
OpenAI tweaked some of the prompts before sending the resulting clips, which it
said resulted in better-quality videos.
What
exactly is SORA?
Back in February, OpenAI, the creators behind
ChatGPT and DALL-E, unveiled SORA, a text-to-video AI model. SORA marks a
significant advancement in Generative AI's capacity to produce realistic
videos. Although OpenAI has showcased a few examples, there hasn't been much
fanfare or advertising surrounding it.
You input a text prompt, and SORA generates a
video that can be up to a minute in duration. The team that developed SORA
named it after the Japanese word for sky to signify its "limitless
creative potential".
How
does SORA work?
As with ChatGPT, users type in a text
command, question or prompt and the AI responds – in the case of SORA, with
generated video sequences. To accomplish this, SORA employs a blend of machine
learning and natural language processing (NLP) to create a video sequence.
SORA can take incomplete or partial data and
turn it into understandable video content that looks highly realistic. SORA
works like a super-powered zoom tool. It starts with large, blurry blocks of
colour or objects and then refines them into smaller, more defined shapes based
on your prompt.
Industry
Insights: Reactions to SORA's Capabilities
An industry executive in Hollywood, when
asked about his initial reaction upon witnessing SORA's capabilities for the
first time, remarked: "My reaction to SORA was much like everyone
else's—my jaw dropped. It felt like we were witnessing something awe-inspiring
yet slightly terrifying. Instantly impressive and unsettling."
In an interview with The Hollywood Reporter
in February, actor, filmmaker and studio owner Tyler Perry stated he would put
his $800m studio expansion in Atlanta on hold after seeing SORA’s
video-generating capability. He added: “So I am very, very concerned that in
the near future, a lot of jobs are going to be lost. I really, really feel that
very strongly.”
