Posted by admin on 2024-03-20 |
After facing backlash over its decision to
launch a 'pure veg fleet' to cater to vegetarian customers, the company has reverse
the decision to continue to with its trademark red instead of green as
originally conceived by the delivery start-up.
On March 19, Zomato had announced the launch
of a 'pure veg' delivery fleet aimed at serving customers with strictly
vegetarian dietary preferences. Zomato said this segment was introduced after
getting feedback from purely vegetarian customers who are very particular about
how their food is cooked, and how their food is handled.
Zomato stated that the 'pure veg' delivery
mode would involve a selection of restaurants serving only vegetarian food,
excluding those offering any non-vegetarian items.
“Our dedicated Pure Veg Fleet will only serve
orders from these pure veg restaurants. This means that a non-veg meal, or even
a veg meal served by a non-veg restaurant will never go inside the green
delivery box meant for our Pure Veg Fleet,” said Mr. Goyal in a post on his X
timeline.
However, the decision was met with criticism
on social media, with concerns raised about the potential for resident welfare
associations (RWAs) to impose bans on Zomato delivery partners not wearing the
green uniform of the 'Pure Veg Fleet'.
The plethora of these concerns prompted the
Zomato to repeal its decision to launch ‘Pure Veg Fleet’.
“Our rider’s physical safety is of paramount
importance to us. We now realise that even some of our customers could get into
trouble with their landlords, and that would not be a nice if that happened
because of us” Mr. Goyal said in his post on X.
Zomato also plans to add more specialised
fleets for special customer needs. It said a special cake delivery fleet is
coming up with hydraulic balancers which will prevent the cake from getting
smudged during delivery.
Moreover, Zomato is establishing a facility
for processing value-added food supplies under its Hyperpure vertical,
including sauces, spreads, and pre-cut perishable products.